Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys

Coles full-year results show that despite gaining market share over past 12 months, sales fell over four weeks of ‘competitor’s collectables campaign’

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Woolworths’ latest Disney “Ooshie” collectibles have not only captivated Australian children, they have led to a short-term slump in competitor Coles’ sales.

Thousands of shoppers switched supermarkets to collect the plastic figurines, trading them online and in classrooms. Some schools have even banned the toys, which can be collected after a customer spends $30, and environmentalists have labelled them “future landfill”.