Max, Peter

September 17, 2026 Jason Farago

Peter Max Franchised the Cosmic ’60s Into Commercial Success, Without the Museum

For decades, his bold colors and benign peace-and-love message captivated those who saw America shining.

Peter Max, Trippy Artist of Counterculture Era and Beyond, Dies at 88

With work that breathed the spirit of the 1960s, he became fabulously wealthy from licensing his paintings and posters in all their euphoric Day-Glo glory.