M&S links up with Sephora to lure younger shoppers
OMEGAZEPRIME News
This story was selected and curated by our editorial team in the Business category. Published on September 29, 2026 • Originally reported by Sarah Butler. OMEGAZEPRIME provides independent news coverage and analysis for our readers. Stay informed with the latest developments.
This story was selected and curated by our editorial team in the Business category. Published on September 29, 2026 • Originally reported by Sarah Butler. OMEGAZEPRIME provides independent news coverage and analysis for our readers. Stay informed with the latest developments.
Beauty specialist will open branded areas in 100 Marks & Spencer stores and will sell its products on chain’s website
Marks & Spencer has signed a deal with Sephora to open areas under the beauty brand’s name within its stores, in its latest tactic to attract younger shoppers.
The French retailer is to launch branded areas staffed by Sephora employees in 100 M&S stores and sell through the British retailer’s website in spring next year.
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