Hilarious quips and ‘100,000-volt’ energy: the hypemen (and women) redefining Afrobeats music

Style of emceeing based on high-octane, ad-libbed vocals has flourished thanks to its unique way of captivating crowds

For the 2015 freshmen cohort of the history degree programme at the University of Lagos, their classmate’s first-semester presentation was so captivating that they began calling him Toby Shang, after the 16th-century Chinese dynasty he had focused on.

His crowd engagement that day had been harnessed from his high school days as a ginger-man (energiser) in a three-man band and as a private tutor. By his final year at university, his viral catchphrases and infectious energy had resulted in a hit song, Shedibalabala. Today, he is one of the self-acclaimed “evangelists and pioneers” in the Afrobeats sub-genre some are now calling Afrohype or lamba.