Boohoo fined €2.3m by French watchdog over deceptive discounts

Fashion site also broke rules on labelling by using terms ‘leather’ or ‘suede’ for synthetic products

The British online fashion seller Boohoo has been fined €2.3m (£2m) by France’s consumer watchdog ⁠for deceptive ⁠practices ​such as offering fake discounts.

The Manchester-based firm, whose parent company renamed itself Debenhams Group last year, was found to have exaggerated the discounts it was offering, giving shoppers a false impression ⁠of the savings they were making, ​according to the directorate-general for competition, ‌consumer affairs and ‌fraud control.