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Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding

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This story was selected and curated by our editorial team in the Australia news category. Published on October 9, 2026 • Originally reported by Australian Associated Press. OMEGAZEPRIME provides independent news coverage and analysis for our readers. Stay informed with the latest developments.

Global sportswear brand is suing online retailer in the federal court for selling clothes featuring ‘deceptively similar’ design

Global sportswear brand Adidas claims Australian label White Fox is trying to trade off its reputation by infringing its distinctive three-stripe trademark.

Adidas is suing the online fast-fashion retailer in the Federal Court for selling clothes with a four-stripe design, which it argues is deceptively similar to its classic design.

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