Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys
OMEGAZEPRIME News
This story was selected and curated by our editorial team in the Australia news category. Published on August 25, 2026 • Originally reported by Luca Ittimani. OMEGAZEPRIME provides independent news coverage and analysis for our readers. Stay informed with the latest developments.
This story was selected and curated by our editorial team in the Australia news category. Published on August 25, 2026 • Originally reported by Luca Ittimani. OMEGAZEPRIME provides independent news coverage and analysis for our readers. Stay informed with the latest developments.
Coles full-year results show that despite gaining market share over past 12 months, sales fell over four weeks of ‘competitor’s collectables campaign’
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Woolworths’ latest Disney “Ooshie” collectibles have not only captivated Australian children, they have led to a short-term slump in competitor Coles’ sales.
The latest rubber figurine promotion was scheduled to end on Tuesday, but strong customer interest meant Woolworths prematurely ran out of Ooshies a week ago.
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