Republicans criticize Steve Hilton for ‘creepy’ innuendo-filled campaign ad

Hilton faces heavy backlash from within his own party for ‘Just Try It’ ad amid his longshot bid for California governor

Steve Hilton, the Republican candidate for California governor, is receiving heavy criticism from members of his own party over a controversial, sexual innuendo-filled campaign ad that has been described as “creepy”.

The video entitled “Just Try It, California” was released last week and depicts two young women with brightly colored hair, sitting on a bed in front of a pride flag in low lighting. One nervously says “I can’t believe I’m doing this”, while another strokes her hair and coaxes “don’t be nervous, it’s not that bad” before guiding her to fill out a ballot for Hilton and aggressively commanding “lick it”.