Tesco alerts police as supermarket becomes latest victim of scam ‘endorsement’ ads

Exclusive: Supermarket joins line of firms and sports stars including Bellingham and Haaland to have their image hijacked via ads

Tesco has alerted City of London police after it became the latest in a string of companies and sports stars, including Barclays bank and Lewis Hamilton, to have its image hijacked in a “scam” by unlicensed casinos advertising via Facebook and Instagram.

The supermarket chain is among several household-name businesses to have been targeted in an apparent effort by casinos that cannot legally operate in Britain to capitalise on their brand recognition.