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Extra fishy: your tinned mackerel may not be what you think it is

OMEGAZEPRIME News
This story was selected and curated by our editorial team in the Business category. Published on September 11, 2026 • Originally reported by Zoe Wood. OMEGAZEPRIME provides independent news coverage and analysis for our readers. Stay informed with the latest developments.

Substitution with jack mackerel, a different species, because of dwindling stocks is criticised by the consumer group Which?

If you’ve recently opened a tin of mackerel and thought there was something fishy going on, you may have been right. An overfishing crisis means that instead of traditional mackerel, some now contain a different fish with a similar name, prompting concerns that shoppers are being short-changed.

Over the past year big brands such as Princes, as well as some supermarket own-labels, have replaced traditional tinned mackerel fillets with jack mackerel fillets.

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