Thieves target mail order sales as Pokémon card prices soar

As one card recently sold for £12m, opportunistic thefts have surged – envelopes are being opened en route, costing small businesses thousands

Pokémon’s success over the last 30 years has seen it grow from a much-loved Game Boy classic, to a world-dominating brand with TV shows, spin-off games, toys and even a theme park. The trading card game is a huge part of that, with more than 85bn cards printed over its lifetime, and the appetite for them shows no signs of slowing down. Packs get snapped up after release so quickly it’s now almost impossible to find them in shops, and a booming resale market is driving the hobby into murky waters.

One card recently sold for an eye-watering £12m, and an increasing number of people have gotten into the collecting business on the hunt for huge profits, leading to a rise in thefts targeting card shops. More recently though, some small businesses have reported that their sales have been hit by thieves targeting envelopes within Royal Mail, leading to thousands in lost revenue.