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BMW warns on profits as it counts cost of plan for 8,000 job cuts

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This story was selected and curated by our editorial team in the Asia Pacific category. Published on November 4, 2026 • Originally reported by Lisa O’Carroll. OMEGAZEPRIME provides independent news coverage and analysis for our readers. Stay informed with the latest developments.

German carmaker slashes profit margin to between -0.5% and 0.5% this year in face of competition from China

The German carmaker BMW has issued its second profit warning in a year, blaming the costs of a restructuring programme including significant job losses in the face of continuing competition from China.

The company is the latest to issue a profit downgrade in the German car sector, with Mercedes-Benz last week cutting its profit outlook. Western automakers have struggled to keep pace with lower-cost domestic rivals in China, which has led to reduced sales there and a rise in exports to Europe.

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